About Us

At Profile, we believe that, "Moments and Memories are the Meaning of Life".

Sharing those special moments with those you love can bring happiness and joy to all around you. We love life! 

Make the Most of Your Memories! 

We all want to make the most of our favourite memories, which is why our collection of products is focused around providing ways to help your store, remember and appreciate all those special moments, milestones and celebrations in life. 

Established in 1977, our award-winning, family-owned business has come from humble beginnings to now become Australia's largest manufacturer of quality timber photo frames. Our products are available in many well-known department stores and retailers across Australia. 

We complement our vast range of photo frames with an equally extensive collection of photo albums, as well as decorator wall art and body & bath products sourced from around the world. We aim to deliver the finest quality products known for excellent craftsmanship, quality, and eco-sustainable material at competitive pricing.

Our factory and head office is located in Hornsby in Sydney, Australia, where we take care and pride in the photo frames and picture frames we make because we know that every frame will have a story to tell.

We carefully select a range of Australian and internationally sourced eco-sustainable materials to create our handcrafted timber photo frames that are stylish and made to the highest quality.

As a market leader, our design team also travels all over the globe sourcing products and materials that are unique, functional, and stylish with an eye for the highest quality to bring to our customers the most suitable and desirable designs for the current trends and styles.

Whether it be a photo album or a photo frame, we're honoured to play a small part in people's lives, by helping protect and present special moments and artworks on walls around Australia. We'll never lose our vision for this and we sincerely thank-you for choosing our products to help transform your memories, into masterpieces.